How To Do Google Ads Keyword Research

Google Ads serves as an effective resource for companies aiming to boost their presence on the internet and attract more visitors to their site. Nevertheless, to fully leverage this platform, conducting extensive keyword research prior to initiating your campaign is crucial.


Before we dive into the specific steps for conducting Google Ads keyword research, let’s first define what keywords are and why they’re so important in this context. Keywords are the words or phrases that users type into search engines when looking for information online. In the case of Google Ads, these keywords are used to trigger your ads and display them to relevant audiences.

Step 1: Identify Your Business Goals

The first step in conducting keyword research for Google Ads is to identify your business goals. What do you hope to achieve with your campaign? Are you looking to increase brand awareness, drive more traffic to your website, or generate leads and sales? Once you have a clear understanding of your objectives, you can begin to brainstorm keywords that are relevant to your industry and target audience.

Step 2: Use Keyword Research Tools

There are several keyword research tools available online that can help you identify high-quality keywords for your Google Ads campaign. Some popular options include Google’s own Keyword Planner tool, as well as third-party tools like SEMrush and Ahrefs. These tools allow you to enter a seed keyword or phrase and generate a list of related keywords with search volume data.

Step 3: Analyze Search Intent

Once you have a list of potential keywords, it’s important to analyze the search intent behind each one. This means considering what users are likely looking for when they type in that keyword or phrase. Are they looking for information, products, or services? Understanding the search intent will help you create more targeted ads and improve your overall conversion rates.

Step 4: Create a Keyword List

Based on your analysis of search intent, you can now create a list of high-quality keywords that are relevant to your business goals and target audience. It’s important to include both broad and long-tail keywords in your list, as this will help you reach a wider range of users while also targeting more specific niches.

Step 5: Organize Your Keywords into Ad Groups

Once you have your keyword list, it’s time to organize them into ad groups. An ad group is a collection of keywords that share a common theme or topic. By grouping your keywords in this way, you can create more targeted ads and improve your overall campaign performance.

Step 6: Create Your Ad Copy

With your keyword list and ad groups in place, it’s time to start creating your ad copy. This is the text that will appear on your Google Ads, and it should be designed to grab the attention of users and encourage them to click through to your website. Make sure your ad copy is clear, concise, and relevant to the keywords you’re targeting.


In conclusion, conducting thorough keyword research is essential for any business looking to make the most of their Google Ads campaign. By following these steps and using the right tools, you can identify high-quality keywords that are relevant to your business goals and target audience. With a well-organized keyword list and compelling ad copy, you’ll be well on your way to driving more traffic and generating leads for your business.