Google AdWords, recently renamed as Google Ads, is a widely used digital marketing platform that aids businesses in expanding their customer base. However, there might be instances where you no longer require or prefer utilizing this service. If such a situation arises, you may choose to delete your Google Ads account. Follow these steps for a comprehensive guide on the process:
Step 1: Sign in to Google Ads
The first thing you need to do is sign in to your Google Ads account. This is done by visiting the Google Ads homepage and entering your login credentials.
Step 2: Navigate to the “Settings” Page
Once you’re signed in, click on the tools icon in the top right corner of the page. This will open a dropdown menu. From here, select the “Preferences” option under the “Setup” category.
Step 3: Select Account Status
In the Preferences page, click on the “Account status” section. This will open a page that provides information about your current account status.
Step 4: Cancel the Google AdWords Account
On the Account status page, you’ll see a “Cancel account” button at the bottom of the page. Click this button to delete your Google AdWords account.
Please note that cancelling your Google Ads account will stop all active ads and remove them from Google. However, you can always reactivate your account if you want to use Google Ads again in the future.
Step 5: Confirm the Account Cancellation
A popup window will appear asking you to confirm the account cancellation. Click on the “Confirm” button to proceed with the deletion.
Remember, you won’t be able to reactivate your account immediately after cancelling it. Google usually has a recovery period of approximately 16 weeks during which you can reactivate your account. After this period, you won’t be able to recover any of the account information and you’ll need to create a new account to use Google Ads.
Conclusion
Deleting a Google AdWords (now Google Ads) account is a straightforward process. However, it’s important to think carefully before doing this, as you won’t be able to retrieve any information from the account once it’s deleted.
