How To Create Utm In Hubspot

UTM stands for Urchin Tracking Module. It is a code that you can add to your website links to track where your visitors are coming from and what they are doing on your site. In this article, we will show you how to create UTM in HubSpot.

Step 1: Log in to HubSpot

To start creating UTM in HubSpot, log in to your HubSpot account. Once you are logged in, navigate to the “Marketing” tab and select “Links.”

Step 2: Create a New Link

On the “Links” page, click on the “Create Link” button. This will take you to a new page where you can create a new link.

Step 3: Add UTM Parameters

In the “Create Link” page, you will see a section called “UTM Tracking.” Here, you can add the UTM parameters that you want to track. The most common UTM parameters are source, medium, and campaign. You can also add additional parameters such as content or term.

Step 4: Save Your Link

Once you have added your UTM parameters, click on the “Save” button to save your link. HubSpot will generate a unique URL for your link that includes the UTM parameters you added.


Creating UTM in HubSpot is a simple process that can help you track your website traffic and understand how your visitors are interacting with your site. By following these steps, you can create UTM links in HubSpot and start tracking your website data.