How To Create Remarketing Audience In Google Analytics

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Remarketing serves as a powerful strategy to engage individuals who have previously expressed interest in your offerings by visiting your website. By establishing a remarketing audience within Google Analytics, you have the opportunity to reconnect with these visitors, persuading them to revisit your website and complete a purchase. In this article, we’ll walk you through the steps to set up a remarketing audience in Google Analytics.

Step 1: Create a Remarketing Tag

The first step in creating a remarketing audience is to create a remarketing tag. This tag will be used to track your website visitors and add them to your remarketing list. To create a remarketing tag, follow these steps:

  1. Log in to your Google Analytics account.
  2. Click on the “Admin” tab at the top of the page.
  3. Select the property you want to create a remarketing tag for.
  4. Under the “Property” column, click on “Tracking Info” and then “Google Analytics Tracking Code.”
  5. Click on “Create Tag” under the “Remarketing” section.
  6. Give your tag a name and select the type of remarketing you want to create (e.g., standard, dynamic).
  7. Copy the code provided by Google Analytics and paste it into the header of your website’s pages.

Step 2: Create a Remarketing Audience

Once you have created a remarketing tag, you can start creating your remarketing audience. To create an audience, follow these steps:

  1. Log in to your Google Analytics account.
  2. Click on the “Admin” tab at the top of the page.
  3. Select the property you want to create a remarketing audience for.
  4. Under the “Property” column, click on “Audience Definitions.”
  5. Click on “Create Audience” and select “Remarketing” as the type of audience.
  6. Give your audience a name and select the conditions that will define your audience (e.g., visited a specific page, spent a certain amount of time on your site).
  7. Save your audience definition.

Step 3: Create a Remarketing Campaign in Google Ads

Once you have created your remarketing audience, you can start creating your remarketing campaign in Google Ads. To create a campaign, follow these steps:

  1. Log in to your Google Ads account.
  2. Click on the “Campaigns” tab at the top of the page.
  3. Click on the “+ Campaign” button and select “Display Network Only.”
  4. Select “Remarketing” as your campaign type and give your campaign a name.
  5. Select the remarketing audience you created in Google Analytics from the drop-down menu.
  6. Set your budget, bidding strategy, and ad placements.
  7. Create your ads and save your campaign.

Conclusion

Remarketing is a powerful tool for businesses to reconnect with their website visitors and encourage them to make a purchase. By creating a remarketing audience in Google Analytics, you can target your website visitors who have already shown interest in your products or services. With the steps outlined in this article, you can create a remarketing tag, audience, and campaign in Google Ads to start reaching out to your website visitors and converting them into customers.