Google Analytics is a crucial instrument for businesses aiming to monitor and evaluate their website traffic. It offers significant information about user activities, demographics, etc. If you’re assisting a client with establishing a Google Analytics account, here are the instructions you can adhere to:
Step 1: Create a Google Account
The first step in creating a Google Analytics account is to create a Google account. If your client already has a Google account, they can skip this step. However, if they don’t have one, they can go to https://accounts.google.com/signup and create an account.
Step 2: Sign in to Google Analytics
Once your client has a Google account, they can sign in to Google Analytics at https://analytics.google.com. If they’re not already signed in to their Google account, they’ll be prompted to do so.
Step 3: Create a Property
After signing in to Google Analytics, your client will need to create a property. A property is a website or app that they want to track and analyze. To create a property, they can click on the “Admin” button in the top left corner of the screen and then select “Create Property.”
Step 4: Set Up Tracking Code
Once your client has created a property, they’ll need to set up tracking code. This is the code that will be placed on their website or app to track user behavior. Google Analytics provides a tracking code that can be copied and pasted into the header of your client’s website or app.
Step 5: Verify Tracking Code
After setting up tracking code, your client will need to verify that it’s working properly. They can do this by visiting their website or app and checking the “Real-Time” report in Google Analytics. If they see data being collected, then their tracking code is working correctly.
Step 6: Explore Reports
Once your client has verified that their tracking code is working properly, they can start exploring the reports in Google Analytics. These reports provide valuable insights into user behavior, demographics, and more. Your client can use this data to make informed decisions about their website or app.
Conclusion
Creating a Google Analytics account for a client is a straightforward process that can provide valuable insights into user behavior. By following these steps, your client can set up tracking code and start exploring reports to make informed decisions about their website or app.
