Facebook pixels serve as an effective instrument for monitoring and refining your Facebook advertising campaigns. By establishing several Facebook pixels, you’re able to observe various activities on your site and tailor your advertisements for better performance. This guide will walk you through the steps to create multiple Facebook pixels.
Step 1: Log in to Facebook Ads Manager
To create a Facebook pixel, you need to log in to Facebook Ads Manager. Once you are logged in, click on the three horizontal lines in the top left corner of the screen and select “Pixels” from the drop-down menu.
Step 2: Create a New Pixel
On the Pixels page, you will see all the pixels that you have created. To create a new pixel, click on the “Create a Pixel” button in the top right corner of the screen.
Step 3: Name Your Pixel
When creating a new pixel, you will be prompted to give it a name. Choose a name that is relevant to the purpose of the pixel. For example, if you are creating a pixel for tracking purchases on your website, you could name it “Purchase Pixel”.
Step 4: Install the Pixel Code
Once you have named your pixel, Facebook will provide you with a code that needs to be installed on your website. Copy this code and paste it into the header of your website’s HTML code.
Step 5: Verify Your Pixel
After installing the pixel code, you need to verify that it is working correctly. Facebook provides a tool for verifying pixels, which can be accessed by clicking on the “Verify” button in the top right corner of the Pixels page.
Step 6: Create Events
Once your pixel is verified, you can start creating events. Events are actions that you want to track on your website, such as purchases or sign-ups. To create an event, click on the “Create Event” button in the top right corner of the Pixels page.
Step 7: Name Your Event
When creating an event, you will be prompted to give it a name. Choose a name that is relevant to the action you want to track. For example, if you are tracking purchases, you could name your event “Purchase”.
Step 8: Select Your Event Type
Facebook provides several types of events that you can track, including standard events and custom events. Standard events include actions such as page views, add to cart, and purchase. Custom events allow you to track any action on your website.
Step 9: Select Your Event Actions
Once you have selected your event type, you will be prompted to select the actions that trigger the event. For example, if you are tracking purchases, you would select “Purchase” as the action that triggers the event.
Step 10: Create Your Event Code
After selecting your event actions, Facebook will provide you with a code that needs to be installed on your website. Copy this code and paste it into the header of your website’s HTML code.
Conclusion
Creating multiple Facebook pixels is a powerful way to track and optimize your Facebook ad campaigns. By following these steps, you can create multiple pixels and events that allow you to track different actions on your website and optimize your ads accordingly.
