How To Create An Instagram Ad Without Facebook

Crafting an Instagram advertisement without leveraging Facebook might appear challenging, particularly for individuals familiar with conventional social media advertising methods. Nonetheless, adopting the appropriate strategy coupled with a dash of innovation can lead to the development of an Instagram ad that captures the interest of your intended audience. Within this article, I’ll walk you through a detailed procedure to craft an Instagram ad without the need for Facebook integration.

Step 1: Set Up an Instagram Business Account

The first step in creating an Instagram ad without Facebook is to set up an Instagram business account. This will allow you to access the advertising features on Instagram and create ads directly within the app.

To set up an Instagram business account, follow these steps:

  1. Download and open the Instagram app
  2. Tap on “Create New Account” and choose “Sign Up With Email or Phone Number”
  3. Enter your email or phone number and create a username and password
  4. Fill in your profile information, including your business name and category
  5. Once your account is set up, navigate to your profile and tap on the three horizontal lines in the top right corner
  6. Select “Settings” and then “Switch to Business Account”

Step 2: Define Your Ad Objective

Before you start creating your Instagram ad, it is important to clearly define your ad objective. Ask yourself what you want to achieve with your ad. Do you want to increase brand awareness, drive traffic to your website, or generate leads?

Once you have defined your ad objective, you can choose the appropriate ad format and targeting options to achieve your goal.

Step 3: Create Compelling Ad Content

The next step in creating an Instagram ad without Facebook is to create compelling ad content that will capture the attention of your target audience. Here are a few tips to help you create effective ad content:

  • Use high-quality images or videos that are visually appealing
  • Include a clear and concise headline that grabs attention
  • Write engaging ad copy that clearly communicates the value of your product or service
  • Add a strong call-to-action that encourages users to take the desired action

Step 4: Choose Targeting Options

Now that you have created your ad content, it’s time to choose the targeting options for your Instagram ad. This will ensure that your ad is shown to the right audience who are most likely to be interested in your product or service.

Instagram offers a variety of targeting options, including demographics, interests, behaviors, and custom audiences. Take the time to define your target audience and select the relevant targeting options to reach them effectively.

Step 5: Set Your Budget and Schedule

Before you launch your Instagram ad, it is important to set your budget and schedule. Determine how much you are willing to spend on your ad campaign and choose the appropriate ad delivery and schedule options.

Instagram offers different bidding options, including cost per click (CPC) and cost per impression (CPM). Choose the bidding option that aligns with your ad objective and budget.

Step 6: Launch and Monitor Your Ad

Once you have set up your Instagram ad, it’s time to launch it and start monitoring its performance. Keep an eye on the key metrics such as reach, engagement, and conversions to evaluate the success of your ad campaign.

If necessary, make adjustments to your ad targeting, content, or budget to optimize your ad performance and maximize your return on investment.


Creating an Instagram ad without using Facebook may require a different approach, but it is definitely possible. By following the steps outlined in this article, you can create a successful Instagram ad that effectively reaches your target audience and achieves your advertising goals.