How To Create A Campaign In Facebook Ads Manager

Crafting a campaign via Facebook Ads Manager is an effective strategy to engage your audience and elevate your brand’s presence. Speaking from a position of a digital marketing aficionado, my experiences with Facebook Ads Manager have taught me that it is equipped with an abundance of tools and tactics designed to assist you in meeting your advertising objectives. In this piece, I intend to walk you through the steps of setting up a campaign in Facebook Ads Manager, enriching the guide with my personal insights and remarks throughout.

Step 1: Set Your Campaign Objective

The first step in creating a campaign is to define your objective. Facebook offers a range of objectives to choose from, such as brand awareness, reach, engagement, conversions, and more. It’s important to select an objective that aligns with your advertising goals, as this will determine how Facebook optimizes your campaign.

Personally, I find the conversions objective to be the most effective for driving measurable results. By selecting this objective, Facebook will optimize your campaign to reach people who are more likely to take a specific action on your website, such as making a purchase or submitting a lead form.

Step 2: Define Your Target Audience

Next, it’s important to define your target audience. Facebook allows you to narrow down your audience based on demographics, interests, behaviors, and more. This level of targeting ensures that your ads are shown to the right people, maximizing your chances of success.

For my campaigns, I like to take a data-driven approach to audience targeting. I analyze the demographics and interests of my existing customers to create a custom audience. Facebook also provides the option to create lookalike audiences based on your existing customer data, which can be a powerful way to reach new potential customers who have similar attributes to your existing ones.

Step 3: Select Your Ad Placement

Once you have defined your target audience, it’s time to choose your ad placement. Facebook offers a range of options, including the Facebook News Feed, Instagram feed, Messenger, Audience Network, and more. It’s crucial to select the right ad placements to ensure that your ads are shown in the most relevant and effective locations.

I personally find that selecting the automatic placements option works well, as Facebook’s algorithm will optimize your ad delivery across different placements based on performance. However, if you have specific preferences or insights about where your target audience is most likely to engage, you can choose manual placements to have more control over where your ads appear.

Step 4: Set Your Budget and Schedule

Now it’s time to set your budget and schedule for your campaign. Facebook allows you to choose between a daily budget or a lifetime budget, depending on your advertising goals and preferences.

When it comes to budget allocation, I recommend starting with a conservative budget and gradually increasing it as you see positive results. This allows you to test different ads and audiences without putting all your eggs in one basket.

Regarding the schedule, you can choose to run your ads continuously or set specific start and end dates. This flexibility allows you to align your campaigns with specific events or promotions.

Step 5: Create Your Ad Creative

Finally, it’s time to create your ad creative. Facebook offers various formats, such as images, videos, carousels, and more. It’s important to choose an ad format that resonates with your target audience and effectively communicates your message.

For my ad creatives, I like to keep them visually appealing and concise. I find that simple and clear messaging, accompanied by eye-catching visuals, tends to perform well. Additionally, I make sure to include a strong call-to-action that entices users to take the desired action.


Creating a campaign in Facebook Ads Manager may seem daunting at first, but with a step-by-step approach and a touch of personalization, it can become a powerful tool in your digital marketing arsenal. By defining your objectives, targeting the right audience, choosing the optimal ad placements, setting a budget and schedule, and creating compelling ad creatives, you can maximize your chances of success. So go ahead, dive into Facebook Ads Manager, and start creating impactful campaigns that drive results for your business.