Keeping your email list pristine is key to the success of any email marketing effort. Ensuring your list is clean means your messages reach the intended recipients, and it also assists in dodging spam filters and various obstacles that could detrimentally affect your deliverability scores. This article will walk you through the process of tidying up your MailChimp list, step by step.
Step 1: Identify Inactive Subscribers
The first step in cleaning your MailChimp list is to identify the inactive subscribers. These are the people who have not opened or clicked on any of your emails for a certain period of time. To find these subscribers, go to your MailChimp dashboard and click on “Lists” in the top navigation bar.
Step 2: Create a Segment
Once you are on the “Lists” page, click on the list that you want to clean. Then, click on “Segments” in the left-hand menu and select “Create Segment.” This will allow you to create a segment of subscribers who meet certain criteria.
Step 3: Set Criteria for Inactive Subscribers
In the “Segment Builder” page, set the criteria for inactive subscribers. You can choose from various options such as “Last Opened Email,” “Last Clicked Email,” and “Last Sent Email.” Select the option that best suits your needs and enter the timeframe for which you want to identify inactive subscribers.
Step 4: Review Segment Results
Once you have set the criteria, click on “Preview” to see the segment results. This will show you a list of subscribers who meet the criteria that you have set. You can then decide whether to remove these subscribers from your list or take other actions such as sending them a re-engagement email.
Step 5: Remove Inactive Subscribers
If you have decided to remove inactive subscribers from your list, go back to the “Segments” page and click on the segment that you created. Then, select “Delete Segment” from the drop-down menu. This will remove all the subscribers who meet the criteria that you set.
Step 6: Monitor Your List Regularly
Cleaning your MailChimp list is an ongoing process, and it’s important to monitor your list regularly. You can create a schedule for cleaning your list, such as every month or quarter, depending on the size of your list and the frequency of your email campaigns.
Conclusion
Cleaning your MailChimp list is an essential step in any successful email marketing campaign. By following these steps, you can identify and remove inactive subscribers from your list, which will help you improve your deliverability rates and ensure that your emails are delivered to the right people. Remember to monitor your list regularly and take action as needed to keep it clean and up-to-date.
