Adjusting the Special Ad Category on Facebook might seem challenging, yet with some direction, it becomes straightforward to manage. Throughout this article, I’m going to guide you on how to modify the Special Ad Category in your Facebook account.
What is the Special Ad Category on Facebook?
The Special Ad Category on Facebook is designed to ensure that all advertisers comply with Facebook’s policies related to offering housing, employment, and credit opportunities. When you create ads related to these categories, Facebook requires you to choose the Special Ad Category to prevent discrimination and ensure fair ad targeting.
Step-by-Step Guide to Changing the Special Ad Category:
Before we get started, make sure you have the necessary permissions to access your Facebook Business Manager account, as only admins or advertisers with special access can make this change.
Step 1: Access the Business Manager Settings
Log in to your Facebook Business Manager account and click on the “Settings” tab located at the top right corner of the page. This will open the Business Settings page.
Step 2: Navigate to the Ad Account Settings
In the Business Settings page, click on the “Ad Accounts” section located on the left-hand side menu. Here, you’ll see a list of all the ad accounts associated with your Business Manager account.
Step 3: Choose the Ad Account
Select the ad account for which you want to change the Special Ad Category. If you have multiple ad accounts, choose the one that corresponds to the campaign you would like to modify.
Step 4: Edit the Special Ad Category
Within the selected ad account, click on the “Edit” button next to the “Special Ad Category” option. This will bring up a pop-up window where you can make changes to the Special Ad Category.
Step 5: Choose the Correct Category
In the pop-up window, select the appropriate Special Ad Category based on the type of ad you are running. Facebook offers specific categories for housing, employment, and credit opportunities. Choose the one that best fits your ad campaign.
Step 6: Save and Review
After selecting the appropriate Special Ad Category, click on the “Save Changes” button. Facebook will review your selection to ensure it complies with their policies. This review process may take up to 24 hours.
Conclusion
Changing the Special Ad Category on Facebook is an important step in ensuring fair ad targeting and preventing discrimination. By following the steps outlined in this article, you can easily change the Special Ad Category for your ad campaigns. Remember to choose the category that accurately represents the type of ad you are running to comply with Facebook’s policies.
