How To Change Google Adwords Email Address

In the realm of digital marketing, Google AdWords (currently named Google Ads) serves as a powerful resource that can assist companies in enhancing their advertising strategies. Yet, due to various circumstances, you may find it necessary to alter the email address associated with your Google Ads account. This post will walk you through the necessary steps to complete this task.

Things to keep in mind

Prior to diving into the steps, it’s crucial to remember that your Google Ads account is connected to a Google Account. This means that the email you’re using for Google Ads is also your Gmail or Google Workspace email address. When you change the email for Google Ads, you’re essentially changing the email for your entire Google Account.

Steps to Change Your Email Address

  1. Sign in to your Google Ads account.
  2. In the upper right corner, click on the ‘tools’ icon.
  3. Under the ‘Setup’ section, you’ll find and click on ‘Preferences’.
  4. In the ‘Account settings’ section, click on ‘Account access’.
  5. Click on the ‘+ user’ button.
  6. Enter the new email address you’d like to associate with your Google Ads account.
  7. Select the role you’d like the email address to have. In this case, choose ‘Admin’ to have full access.
  8. Click ‘Send invitation’.

Finalizing the Change

After you’ve sent the invitation, you’ll need to accept it from your new email account. Here’s how to finalize the process:

  1. Sign in to your new email account.
  2. Look for the invitation email from Google Ads and click on it.
  3. Click on the ‘Accept Invitation’ button in the email.
  4. Follow the prompts to sign in to your Google Ads account.
  5. Go back to your Google Ads account and remove the old email address from the ‘Account access’ section.

There you have it – a straightforward and easy method of changing your email address in Google AdWords. Remember to verify the changes and make sure everything is in order after the process.


Being able to manage and change your Google Ads email address is a crucial aspect of maintaining control over your account. It’s not a complicated process, but it’s essential to get right. Should you encounter any problems, Google’s support team is always ready to assist.