How To Change Google Ads Account Type

Google Ads serves as an effective platform for companies to promote their goods and services on the internet. Nevertheless, there may be occasions when it becomes essential to modify the account type associated with your Google Ads account. This article aims to provide you with a step-by-step explanation on how to alter the account type for your Google Ads account.


Before we begin, let’s briefly discuss what an account type is in Google Ads. An account type refers to the type of business or organization that owns the Google Ads account. There are three main types: individual, business, and manager.

Individual Account Type

An individual account type is typically used by a single person who manages their own advertising campaigns. This type of account is ideal for freelancers, consultants, or small businesses that do not have a dedicated marketing team.

Business Account Type

A business account type is designed for companies with multiple employees who need to collaborate on advertising campaigns. This type of account allows for the creation of sub-accounts, which can be managed by different team members.

Manager Account Type

A manager account type is used by agencies or third-party managers who manage Google Ads accounts on behalf of their clients. This type of account allows for the creation of multiple client sub-accounts, which can be managed separately.

Changing Account Type

Now that we have a better understanding of the different account types in Google Ads, let’s discuss how to change your account type. The process is relatively straightforward and can be done through the Google Ads interface.

  1. Log in to your Google Ads account
  2. Click on the gear icon in the top right corner of the screen
  3. Select “Settings” from the drop-down menu
  4. Scroll down to the “Account Type” section and click on “Change Account Type”
  5. Select the desired account type from the drop-down menu
  6. Click on “Save Changes” to confirm the change


In conclusion, changing your Google Ads account type is a simple process that can be done through the Google Ads interface. By understanding the different account types and their respective benefits, you can make an informed decision on which type best suits your business needs.