How To Change Facebook Pixel Name

Facebook pixel is a powerful tool that helps businesses track their website visitors and optimize their advertising campaigns. However, sometimes you may need to change the name of your Facebook pixel for various reasons such as rebranding or creating multiple pixels for different websites. In this article, we will guide you through the process of changing the name of your Facebook pixel.

Step 1: Log in to Your Facebook Ads Account

The first step is to log in to your Facebook ads account. Once you are logged in, click on the three horizontal lines located at the top right corner of the page and select “Settings” from the drop-down menu.

Step 2: Navigate to the Pixels Section

In the Settings section, scroll down until you find the “Pixels” section. Click on it to access your Facebook pixels.

Step 3: Select the Pixel You Want to Change

Once you are in the Pixels section, you will see a list of all the pixels you have created. Find the pixel you want to change and click on it to access its settings.

Step 4: Edit the Name of Your Pixel

In the pixel settings page, you will find an option to edit the name of your pixel. Click on it and enter the new name you want for your pixel. Make sure to choose a unique name that accurately represents your business or website.

Step 5: Save Your Changes

Once you have entered the new name, click on the “Save” button to save your changes. Facebook will confirm that your pixel has been updated with the new name.


Changing the name of your Facebook pixel is a simple process that can be done in just a few steps. By following the above instructions, you can easily update the name of your pixel and ensure that it accurately represents your business or website.