How To Change Country In Facebook Ads

Adjusting the geographical targeting in Facebook Ads can prove beneficial if you aim to engage an audience in a new locale. This tactic is especially valuable for businesses looking to go global or for those orchestrating a campaign focused on a specific region. Facebook Ads offers a straightforward method to tailor your audience settings, ensuring your ads are seen by the desired demographic in the preferred country. In this guide, I will walk you through the method of modifying the country setting in Facebook Ads, sharing my own experiences and comprehensive instructions at each step.

Step 1: Accessing Facebook Ads Manager

To begin, log into your Facebook account and navigate to the Ads Manager. Once you’re in the Ads Manager dashboard, you’re ready to start adjusting your targeting settings.

Step 2: Selecting the Ad Campaign

Choose the ad campaign for which you want to change the target country. It’s important to note that you can only change the country at the ad campaign level, not at the individual ad level. If you have multiple ad sets within your campaign, the change will apply to all of them.

Step 3: Editing the Location Settings

Within your selected ad campaign, locate the “Settings” tab and click on it. This will open up a drop-down menu where you can make adjustments to various targeting parameters. Look for the “Locations” section and click on “Edit”.

Step 4: Choosing the New Country

Once you’ve clicked on “Edit”, a window will pop up allowing you to modify the target locations. Here, you can either search for the specific country you want to target or scroll through the list of available countries. Select the desired country and click on “Save” to confirm your changes.

It’s worth mentioning that Facebook Ads also provides the option to target specific cities or regions within a country. This level of granularity can be useful if you want to narrow down your audience even further.

Step 5: Review and Launch

After selecting the new target country, take a moment to review the rest of your ad settings. Ensure that your budget, audience demographics, and ad creative align with your updated targeting. Once you’re satisfied with the changes, click on “Review Changes” and then “Launch” to start running your ad campaign with the new country settings.

Changing the country in Facebook Ads is a straightforward process that allows you to easily adjust your targeting to reach different audiences around the world. By utilizing this feature, you can effectively tailor your advertising efforts to suit the needs and preferences of specific countries or regions.


As digital advertising becomes increasingly competitive, the ability to target specific countries in Facebook Ads gives businesses a powerful tool to reach their desired audience. Whether you’re looking to expand into new markets or cater to the unique needs of different countries, changing the country in Facebook Ads is a simple yet effective strategy. With a few clicks, you can tailor your ads to resonate with people from different cultures and locations, ultimately driving better results for your business.