How To Change An Audience Name In Mailchimp

MailChimp serves as a widely used platform for email marketing, enabling both businesses and individuals to craft and dispatch email campaigns to their subscribers. A prominent capability of MailChimp includes segmenting your audience into distinct categories according to a range of factors, including demographics, interests, and behaviors. Nonetheless, there might be occasions when it becomes necessary to alter the name of an existing audience within MailChimp.

Step 1: Log in to Your MailChimp Account

To begin with, log in to your MailChimp account using your email address and password. Once you are logged in, you will be taken to the dashboard where you can access all the features of MailChimp.

Step 2: Navigate to the Audience Section

From the dashboard, click on the “Audiences” tab located in the top navigation bar. This will take you to the audience section where you can manage all your audiences.

Step 3: Select the Audience You Want to Change

In the audience section, you will see a list of all the audiences you have created in MailChimp. Click on the name of the audience you want to change.

Step 4: Edit the Audience Name

Once you are on the audience page, you will see a section called “Audience Details” where you can edit various settings such as the audience name, description, and contact information. Click on the “Edit” button next to the audience name and enter the new name you want to give to your audience.

Step 5: Save Your Changes

After entering the new audience name, click on the “Save Changes” button located at the bottom of the page. This will save your changes and update the audience name in MailChimp.


In conclusion, changing an audience name in MailChimp is a simple process that can be done in just a few steps. By following these steps, you can easily change the name of any existing audience in your MailChimp account.