How To Add Google Analytics Code In Html

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Google Analytics is a useful platform that offers valuable information regarding the traffic and effectiveness of your website. By integrating Google Analytics into your website, you can gain a deeper understanding of your audience, monitor user engagement, and utilize data to inform your decisions. This guide will assist you in adding the Google Analytics code to your HTML.

Step 1: Create a Google Analytics Account

Before you can add the Google Analytics code to your website, you need to have an account with Google Analytics. If you don’t have an account, go to the Google Analytics website and sign up.

Step 2: Get the Google Analytics Tracking Code

After signing up and setting up your website in Google Analytics, you’ll be provided with a unique tracking ID and tracking code. Navigate to the admin section, then click on the link labeled Tracking Info and select Tracking Code. Your tracking ID and tracking code will be displayed on this page. Copy the entire tracking code; you’ll be adding it to your website’s HTML.

Step 3: Add the Google Analytics Tracking Code to Your HTML

You’ll want to add the tracking code to every page on your website that you want to track. Typically, this means adding the code to your website’s template so it’s included on every page automatically. The code should be placed before the closing </head> tag in your HTML.

Your code will look something like this:

        &lt;!-- Global site tag (gtag.js) - Google Analytics --&gt;
        &lt;script async src=""&gt;&lt;/script&gt;
          window.dataLayer = window.dataLayer || [];
          function gtag(){dataLayer.push(arguments);}
          gtag('js', new Date());

          gtag('config', 'UA-XXXXXXXXX-X');

Make sure to replace UA-XXXXXXXXX-X with your own tracking ID.

Step 4: Verify the Tracking Code is Working

After saving your changes and publishing your website, you can verify that Google Analytics is tracking your website correctly. Go back to the Google Analytics dashboard, and under the Realtime section, you should see the active users on your site.


Adding Google Analytics to your website is an important step in understanding your website’s performance. It’s a straightforward process that can provide valuable data about your website’s users. Remember to check your Google Analytics dashboard regularly to gain insights and make the most of your website.