How To Remove Google Analytics Property

This article will cover the step-by-step procedure for removing a Google Analytics property from your website. This task may seem daunting at first, but when broken down, it is a straightforward process.

Why Would You Need to Remove a Google Analytics Property?

Google Analytics property is an essential tool when it comes to tracking your website’s performance, understanding user behavior, and making necessary adjustments based on analytical data. However, there might be scenarios where you need to remove a Google Analytics property from your website. For instance, you might no longer need the data collection for a particular website, or maybe you’re cleaning up old properties that are no longer in use.

Step-by-Step Guide on Removing Google Analytics Property

Here’s a step-by-step guide on how to remove a Google Analytics property:

Step 1: Login to Your Google Analytics Account

Go to the Google Analytics website and sign in to your account.

Step 2: Select the Property You Wish to Remove

At the bottom left of your screen, click on the ‘Admin’ tab. In the new window, you’ll see three columns. In the middle column, click the drop-down menu and select the property you wish to remove.

Step 3: Go to the Property Settings

Once you’ve selected the property, click on ‘Property Settings’ in the middle column.

Step 4: Scroll to the Bottom and Click on ‘Move to Trash Can’

After you’ve clicked on ‘Property Settings’, scroll to the bottom and click on ‘Move to Trash Can’. This option will send your Google Analytics property to the trash can, which is the final step in removing a property.

Step 5: Confirm Deletion of the Property

Upon clicking ‘Move to Trash Can’, Google will ask you to confirm the deletion. Remember, once you remove a property, it’s permanent and you cannot recover the data. So, make sure you’re ready before confirming the deletion.

If you’re sure, click on ‘Delete Property’ and your Google Analytics property will be removed.


As you can see, removing a Google Analytics property is a straightforward process if you follow the steps outlined above. Always remember to double-check which property you are removing to avoid accidentally deleting crucial data.


Google occasionally changes the layout and functionalities of its Google Analytics platform. If you notice a discrepancy, it may be due to a recent update. You can always check Google’s official resources and support for the most up-to-date information.