How To Activate Journey In Mailchimp

MailChimp is a popular email marketing platform that allows businesses to create and send targeted emails to their subscribers. One of the most powerful features of MailChimp is its ability to automate email campaigns through its Journey feature.


In this article, we will guide you through the process of activating Journey in MailChimp. We will cover the steps involved in setting up a Journey, including creating triggers, adding emails, and customizing your campaign.

Step 1: Log in to Your MailChimp Account

To activate Journey in MailChimp, you need to log in to your account. Once you are logged in, click on the “Automation” tab in the top navigation bar.

Step 2: Create a New Journey

On the Automation page, click on the “Create Journey” button to start creating your first Journey. You will be prompted to choose a template or create a new one from scratch.

Step 3: Choose a Template

If you are new to MailChimp, it’s recommended that you start with a pre-built template. MailChimp offers several templates for different types of campaigns, including welcome emails, abandoned cart reminders, and re-engagement campaigns.

Step 4: Customize Your Journey

Once you have chosen a template, you can customize it to fit your needs. You can add or remove emails, change the timing of each email, and customize the content of each email.

Step 5: Set Up Triggers

One of the most powerful features of Journey is its ability to trigger emails based on specific actions taken by your subscribers. You can set up triggers for a variety of actions, including opening an email, clicking on a link, or making a purchase.

Step 6: Test Your Journey

Before you activate your Journey, it’s important to test it thoroughly. You can send test emails to yourself or to a small group of subscribers to ensure that everything is working as expected.


Activating Journey in MailChimp is a powerful way to automate your email marketing campaigns. By following the steps outlined in this article, you can create targeted and personalized emails that will help you engage with your subscribers and drive conversions.