Google Analytics serves as a robust instrument enabling companies to monitor and examine the traffic on their websites. Earning a certification in Google Analytics can prove to be a significant addition to the skillset of individuals in the digital marketing sector. However, one might wonder about the duration required to obtain a Google Analytics certification.
The Certification Process
To become certified in Google Analytics, you must pass an exam that covers various aspects of the tool, including data collection, configuration, and reporting. The exam consists of 70 multiple-choice questions, and you have 90 minutes to complete it.
Preparing for the Exam
Before taking the exam, it’s essential to prepare thoroughly. Google offers a free online course that covers all the topics included in the exam. The course takes about 6-8 hours to complete, and you can take it at your own pace.
Taking the Exam
Once you feel confident with the material, you can schedule an appointment to take the exam. You can take the exam online or in a testing center. The cost of the exam is $50, and you have three attempts to pass it.
How Long Does It Take to Get Certified?
The time it takes to get certified in Google Analytics depends on several factors, including your familiarity with the tool and how much time you spend studying. On average, it takes most people about 1-2 weeks to prepare for the exam and pass it.
What Happens After You Pass the Exam?
Once you pass the exam, you will receive a digital certificate that you can share on your resume or LinkedIn profile. The certification is valid for 18 months, after which you must take the exam again to renew it.
Conclusion
Getting certified in Google Analytics can be a valuable asset for anyone working in the digital marketing industry. The certification process involves taking an exam that covers various aspects of the tool, and you must pass it to become certified. Preparing thoroughly by taking the free online course offered by Google is essential before taking the exam. On average, it takes most people about 1-2 weeks to prepare for the exam and pass it. Once you pass the exam, you will receive a digital certificate that you can share on your resume or LinkedIn profile.
