Wix is a well-known and user-friendly website builder, and Google AdWords is an internet advertising platform where companies can promote their goods and services. Combining these two can greatly improve your online presence and advertising approach. This article will walk you through using Google AdWords with Wix in a comprehensive guide.
Step 1: Get your Google AdWords Account
Google AdWords is now known as Google Ads. If you don’t have an account yet, you need to create one. Visit the Google Ads homepage and click on the ‘Start Now’ button to begin your account creation.
Step 2: Create your Ad
Once you have your Google Ads account, you can now create your ad. Google Ads provides various types of ads such as Search Network campaigns, Display Network campaigns, and Video campaigns. Choose the one that suits your marketing goals.
Step 3: Connect your Wix and Google Ads Account
After creating your ad, the next step is to link your Wix and Google Ads account. To do this, you will need to add the Google Ads conversion tracking tag to your Wix website. This tag will allow Google to communicate with your Wix site and track the performance of your ads.
To add the conversion tracking tag, follow the steps below:
1. From your Google Ads account, navigate to the Tools & Settings, then select “Conversions.”
2. Click on the + button to create a new conversion action.
3. Configure the settings to your preference then click on “Create and continue.”
Step 4: Add the Conversion Tracking Tag to Your Wix Site
Once you have your conversion tag, you can now add it to your Wix site. Here’s how you can do it:
1. Copy your Google Ads Conversion ID and Conversion Label.
2. On your Wix dashboard, select “Marketing & SEO” then click on “Marketing Integrations.”
3. Select “Google Ads,” click on “Connect,” and paste your Conversion ID and Conversion Label. Click “Save” afterward.
Step 5: Launch Your Ad Campaign
Now that your Wix and Google Ads accounts are connected, you can now launch your ad campaign. Monitor your ad’s performance directly from your Google Ads account.
That’s it! You now know how to use Google AdWords with Wix. By leveraging these effective tools, you can boost your online presence and drive more traffic to your website.
