If you are a digital marketer, you have likely wondered about the time it takes to send a Mailchimp campaign. In this article, we will provide a breakdown to address this common question.
The Timing Depends on Several Factors
There’s no definitive time frame for sending a Mailchimp campaign. That’s because it depends on several factors such as the complexity of the campaign, the size of your email list, and the speed of your internet connection.
Complexity of The Campaign
The complexity of your campaign can significantly impact how long it takes to send. If your campaign involves a simple text email, it will take less time compared to a campaign that consists of complex HTML, multiple images, videos, or other rich media.
Size of Your Email List
The size of your email list plays a crucial role too. A campaign sent to a small list of, say, 500 subscribers, will be significantly faster than sending a campaign to a list of 50,000 subscribers.
Speed of Your Internet Connection
Your internet connection speed can also have an impact. If you’re working with a slow connection, it may take longer to upload your campaign content and images to Mailchimp, and hence longer to send the campaign.
Estimating the Time
Now that we understand the various factors that can impact the time it takes to send a Mailchimp campaign, let’s try to give a rough estimate. In general, once you hit ‘send’, Mailchimp starts the process immediately.
It usually takes around 1-3 minutes to start delivering your email. After that, it sends out emails at a rate of approximately several thousands per minute. So if you have an email list of 10,000 subscribers, your campaign should be fully sent within approximately 7-10 minutes.
Patience is Key
It’s important to note that even after your campaign is fully sent, it might take a while for all your subscribers to receive it in their inbox. This is because Email Service Providers (ESPs) have different processing times.
Moreover, don’t fret if you don’t see immediate engagement or responses. It’s common for recipients to take some time before they open and engage with your email.
Wrapping Up
In conclusion, the time it takes to send a Mailchimp campaign can vary greatly depending on several factors. However, once you’ve clicked ‘send’, you can be sure that Mailchimp is hard at work, delivering your carefully crafted message to your subscribers’ inboxes.
