Mailchimp Tips

Whether you’re an experienced marketer or just starting out, MailChimp is a powerful tool that can help take your email campaigns to the next level. Today, we’re sharing some of our best MailChimp tips to help you maximize your email marketing efforts.

1. Utilize MailChimp’s Template Builder

MailChimp’s template builder is a user-friendly way to design stunning emails that reflect your brand’s identity. You don’t need any coding experience to use it — simply drag and drop the elements you want to include. You can incorporate text boxes, images, buttons, and more.

2. Segment Your Lists

MailChimp allows you to segment your subscribers based on their demographics, behavior, and other characteristics. This means you can tailor your emails to specific groups within your audience, boosting the relevancy of your content and increasing engagement rates. To segment your list, go to the Audience tab and then select Manage contacts > Segments.

3. Use MailChimp’s Built-In Analytics

Understanding how your campaigns are performing is key to refining your strategy and achieving better results. MailChimp provides in-depth analytics that can help you track opens, clicks, bounces, and much more. To access your campaign reports, navigate to Reports > Campaigns in your dashboard.

4. Set Up Automated Campaigns

MailChimp’s automation features can save you a lot of time and effort. With automation, you can set up email sequences that trigger based on certain actions or events. For instance, you might set up a welcome sequence for new subscribers, or an abandoned cart email for customers who haven’t completed their purchase. Here’s a simple example of how to set up an automated campaign:

Select "Campaigns" > "Create Campaign" > "Email" > "Automated" > "Welcome new subscribers"
Choose a list to send the automated emails to.
Design your email and set up the triggering event.
Click "Start Sending" to activate your automation.

5. Test Your Emails Before Sending

Before you hit send on any campaign, make sure to test your email. This includes checking for any grammatical errors, broken links, or formatting issues. MailChimp provides a preview and test feature that lets you send a test email to yourself or a colleague. To do this, go to the Preview and Test drop-down menu in the email designer and select Send a test email.


MailChimp is an incredibly robust tool, and these tips just scratch the surface of what you can do with it. By taking full advantage of its features, you can greatly enhance your email marketing efforts and connect with your audience in a more meaningful way.