How To Write A Google Ad Headline

Crafting an enticing headline for your Google advertisement is key to drawing in prospective clients and enhancing your click-through ratio. Below are several strategies for creating a successful Google ad headline:

Keep it Short and Sweet

Google allows a maximum of 30 characters for the headline, so make sure to keep it concise and to the point. Use action words that grab attention and convey your message clearly.

Use Keywords

Include relevant keywords in your headline to increase the chances of your ad being shown to people who are searching for those terms. This will also help you target your audience more effectively.

Highlight Your Unique Selling Proposition

What makes your product or service stand out from the competition? Highlight this in your headline to differentiate yourself and attract customers who are looking for something specific.

Create a Sense of Urgency

Use words that create a sense of urgency, such as “limited time offer” or “act now,” to encourage people to click on your ad before it’s too late.

Test and Optimize

Once you have written your headline, test it out and see how it performs. Use Google Ads’ built-in testing tools to compare different versions of your headline and optimize for the best results.


Writing an effective Google ad headline requires careful consideration of your target audience, keywords, and unique selling proposition. By following these tips and testing your headlines, you can increase your click-through rate and attract more customers to your business.