Regardless of your level of expertise in managing email communications, it is crucial to prioritize email deliverability. A proven method to improve this is by adding your email service provider to the whitelist. This blog post is specifically for SendGrid users, as we will provide step-by-step instructions on how to whitelist SendGrid and prevent your emails from being marked as spam by your recipients.
What is Whitelisting?
Whitelisting is a process that allows certain trusted sources of emails to be delivered directly to the inbox, bypassing the spam filters. This makes sure that important emails are received and seen by your recipients.
Why Should You Whitelist SendGrid?
SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. SendGrid manages all the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services. So, whitelisting SendGrid will improve your email deliverability rates and help you reach your customers more effectively.
Whitelisting SendGrid
The process of whitelisting SendGrid involves adding their IP addresses to your email server’s list of trusted sources. Here’s how you do it:
Step 1: Log into your Email Server
The first step is to log into your email server. This could be your company’s Microsoft Exchange Server, Google Workspace, or any other email server that you use.
Step 2: Navigate to the Whitelist Section
Once logged in, navigate to the section where you can manage your whitelist. This varies depending on the server you’re using. Look for terms like “whitelist”, “safe senders”, or “approved senders”.
Step 3: Add SendGrid IPs to Your Whitelist
You need to add SendGrid’s IP addresses to your whitelist. Here is a list of SendGrid’s IP addresses:
- 198.37.144.0/20
- 198.21.0.0/21
- 23.253.182.0/24
Enter these IP addresses into the appropriate field in your server’s whitelist section.
Step 4: Save Changes
Once you’ve added all the IP addresses, don’t forget to save your changes. This will activate the whitelisting and ensure that all SendGrid emails go directly to the inbox.
Note: The process may vary slightly depending on your email server. Always refer to your server’s help documentation for the most accurate instructions.
Conclusion
Whitelisting SendGrid enables your emails to bypass spam filters, reaching your customers’ inboxes directly. This simple yet crucial step can significantly improve your email deliverability and help you communicate more effectively with your customers. Happy emailing!
