How To Use Question Feature On Mailerlite

MailerLite is a popular email marketing platform that offers a wide range of features to help businesses and individuals create effective email campaigns. One of the most useful features of MailerLite is the ability to add questions to your emails, which can help you gather valuable feedback from your subscribers.

Step 1: Log in to Your MailerLite Account

To start using the question feature on MailerLite, you need to log in to your account. Once you’re logged in, click on the “Create Campaign” button to begin creating a new email campaign.

Step 2: Add Questions to Your Email

After selecting the template for your email, you can add questions by clicking on the “Add Question” button. You can choose from a variety of question types, including multiple-choice, open-ended, and rating scales. Once you’ve selected the type of question you want to ask, you can customize it with your own text and options.

Step 3: Customize Your Questions

You can customize your questions by adding your own text and options. You can also choose whether or not to make the question mandatory, which means that subscribers will have to answer it before they can continue reading the rest of the email. Additionally, you can set up rules for how the question is displayed based on certain conditions, such as the subscriber’s location or previous interactions with your emails.

Step 4: Preview Your Email

Once you’ve added all of your questions and customized them to your liking, it’s important to preview your email before sending it out. This will allow you to see how the questions look in the context of the rest of the email and make any necessary adjustments.

Step 5: Send Your Email

After previewing your email, you can send it out to your subscribers. Once they receive the email, they will be able to answer the questions directly within the email itself. You can then use the data you collect from these responses to inform future campaigns and improve your overall email marketing strategy.


The question feature on MailerLite is a powerful tool that can help you gather valuable feedback from your subscribers. By following the steps outlined above, you can easily add questions to your emails and customize them to suit your needs. With this information in hand, you can make more informed decisions about your email marketing strategy and improve your overall results.