How To Use Google Analytics For Beginners

Greetings and welcome to the realm of data-driven decision-making. As a novice, the prospect of navigating through Google Analytics may appear intimidating, but with a few guidelines, you will quickly get the hang of it. Google Analytics is an effective instrument that can offer you valuable knowledge about your website’s progress, user patterns, and other important details. So, let’s delve into it!

Setting Up Google Analytics

The first step to using Google Analytics is to set it up. Here’s a simple guide on how to do it:

  • Create a Google Account: If you do not have one, create a Google Account. This will enable you to access Google Analytics.
  • Sign Up for Google Analytics: Navigate to the Google Analytics website and sign-up using your Google account.
  • Add Your Website: You will be prompted to input information about your website. Fill in the appropriate fields.
  • Install Tracking Code: Google Analytics will then provide you with a unique tracking code. This code should be inserted into every page you want to track. If your website runs on WordPress, there are plugins available that can help you insert this code without editing your website’s HTML directly.

Understanding the Dashboard

Once you’ve set up Google Analytics, you’ll be directed to your dashboard every time you sign in. The dashboard provides an overview of your website’s performance, and contains a variety of reports about your site’s audience, acquisition, behavior, and conversions.

Basic Metrics Explained

Understanding the basic metrics in Google Analytics is key to using the tool effectively. Here are a few key terms to familiarize yourself with:

  • Users: These are the people who have visited your site during a specific period.
  • Sessions: These represent the number of individual sessions users have had on your site.
  • Bounce Rate: This is the percentage of users who leave your site after visiting only one page.
  • Session Duration: This is the average length of a session.
  • Page Views: This is the total number of pages viewed. Repeated views of a single page are also counted.

Navigating Reports

Google Analytics offers a wealth of data that’s categorized into reports. To access these reports, you’ll need to navigate the menu on the left-hand side of your dashboard.

  • Realtime: This shows you what’s happening on your website right now.
  • Audience: provides information about your users, including demographic info, interests, geography, behavior, and more.
  • Acquisition: This tells you where your traffic comes from. It’s split into several categories, including direct traffic, referral traffic, and search traffic.
  • Behavior: This shows you how users behave on your site, like which pages they visit and what actions they take.
  • Conversions: This relates to how many users complete specific actions on your site, like purchasing a product or signing up for a newsletter.


Google Analytics is a powerful tool for anyone with a website. It might seem a bit overwhelming at first, but once you get the hang of it, you’ll be able to make more informed decisions about your site based on the data you collect. Take the time to explore Google Analytics and uncover valuable insights about your site today!