Google Ads, formerly known as Google AdWords, is an extensive advertising platform with various functionalities. A potent resource offered by this platform is the AdWords Experiments, which enables advertisers to experiment with different elements of their campaigns without making immediate alterations. This article will walk you through the necessary steps to effectively make use of this feature for your campaigns.
Creating a Google AdWords Experiment
To create an experiment, follow these simple steps:
- Sign into your Google Ads account.
- Click on “All campaigns” in the navigation menu.
- Select the “Drafts & experiments” menu.
- Click on “Experiments”.
- Click the “Plus” button to create a new experiment.
Setting Up Your Experiment
Once you’ve created your experiment, you need to set it up. Here, you have to define your experiment settings, such as the name, start and end dates, and the experiment split (i.e., how much traffic you want to allocate to your experiment).
You should also choose the “Experiment Description” field to type in notes about what you’re testing in your experiment. This will be beneficial for future reference.
Creating Experiment Variations
Once the setup is complete, you can create variations for your experiment. This could involve testing different ad copies, targeting options, bid strategies, or even landing pages. To do this, select the “Create variations” option.
Remember, the changes you make in the experiment will not affect your original campaign until you apply them.
Monitoring Your Experiment
After you’ve launched your experiment, it’s essential to monitor performance closely. You can check the performance of your experiment by going back to the “Experiments” page and selecting your experiment. Here, you’ll see detailed statistics comparing your experiment to the original campaign.
Applying Your Experiment
If your experiment proves to be more successful than your original campaign, you can apply your experiment. Just go back to the “Experiments” page, select your experiment, and click on the “Apply” button.
Once applied, your experiment will replace the original campaign, and all the settings, ad groups, ads, and keywords from your experiment will now be part of your original campaign.
Final Thoughts
Google AdWords Experiments can provide valuable insights into campaign optimization. By testing different variables, you can learn what resonates with your audience and make data-backed decisions, thereby maximizing your ROI. Start experimenting today and unlock the potential of your Google Ads campaigns!
