How To Upload High Quality Videos To Instagram

Instagram has fast become a prime location to share videos and engage with audiences. However, if you have ever tried uploading a video, you might have noticed that sometimes the quality isn’t as high as you would like. This is often due to Instagram’s compression algorithm, which reduces the size of your video to save on bandwidth. This guide will show you how to upload high-quality videos to Instagram.

1. Record in High Resolution

The initial step to having high quality Instagram videos starts with recording in high resolution. The recommended video resolution for Instagram posts is 1080px by 1920px (aspect ratio of 9:16). This will ensure the raw footage is in high quality.

2. Edit Your Video

The next step is to edit your video to fit the Instagram format. Instagram allows a maximum clip length of 60 seconds for feed videos, 15 seconds for Stories, and up to 60 minutes for IGTV. You will need to trim your video accordingly using a video editing tool to ensure it fits the allowed duration.

3. Export in the Right Format

Save your edited video in the .MP4 format as it is the preferred format for Instagram. When exporting, it’s important to maintain a high bit rate, ideally above 3500kbps. This will maintain the video quality during the upload process. The process depends on the software you’re using but it often looks something like this:

File > Export > Media > Format > H.264 > Bitrate encoding > VBR, 2 pass > Target Bitrate [Mbps] > 3.5

4. Transfer to Your Phone

If you edited the video on a desktop or laptop, you’ll need to transfer it to your phone. There are various ways to do this. You can use cloud-based services like Google Drive or Dropbox, or direct transfer methods such as USB or AirDrop (for Apple devices).

5. Upload to Instagram

Finally, open the Instagram app on your phone, tap the ‘+’ button to add a post, and select the video from your gallery. Before you hit ‘Post’, make sure to select ‘High Quality’ under the ‘Advanced Settings’ tab. This will ensure Instagram posts your video at the highest possible quality.


And there you have it! By following these steps, you can ensure your Instagram videos are consistently high quality, regardless of what device your viewers are using. Remember, content is key, so make sure that while you’re striving for high-quality videos, you’re also creating engaging and interesting content for your viewers. Happy posting!