Optimized targeting is a feature in Google Ads that allows advertisers to automatically optimize their ad campaigns based on user behavior and preferences. While this can be helpful for some businesses, others may find it too restrictive or not effective for their needs. If you’re one of those businesses, here are the steps to turn off optimized targeting in Google Ads.
Step 1: Log in to Your Google Ads Account
To begin, log in to your Google Ads account. Once you’re logged in, click on the “Campaigns” tab and select the campaign you want to edit.
Step 2: Edit Your Campaign Settings
Next, click on the “Settings” tab and then select “Advanced settings.” Scroll down until you see the “Optimized targeting” section. Click on the “Edit” button to make changes.
Step 3: Turn Off Optimized Targeting
In the “Optimized targeting” section, you’ll see a drop-down menu with three options: “On,” “Off,” and “Only for search.” Select “Off” to turn off optimized targeting completely. If you want to keep it on for search but not for other ad formats, select “Only for search.”
Step 4: Save Your Changes
Once you’ve made your changes, click on the “Save” button at the bottom of the page. Your changes will be saved and applied to your campaign.
Conclusion
Turning off optimized targeting in Google Ads can give you more control over your ad campaigns and help you achieve better results. By following these steps, you can easily turn off this feature and customize your campaign settings to meet your specific needs.
