How To Turn Off Facebook Ad Tracking

Facebook stands as a widely embraced social networking service that enables individuals to build connections with people they care about, post pictures and videos, and keep abreast of the latest happenings. Nevertheless, a significant number of users express apprehensions regarding their privacy and the extensive data collection practices of Facebook. Among the primary worries is the platform’s advertising tracking functionality, which permits Facebook to tailor advertisements to users based on their web activity and preferences.

Why Turn Off Ad Tracking?

There are several reasons why you might want to turn off Facebook ad tracking. Firstly, it can be intrusive and feel like an invasion of privacy. Secondly, it can lead to irrelevant or annoying ads being displayed on your newsfeed. Finally, some users may be concerned about the security of their data and how it is being used by Facebook.

How to Turn Off Ad Tracking

Fortunately, turning off Facebook ad tracking is relatively easy. Here are the steps you can follow:

  1. Open the Facebook app or log in to your account on a web browser.
  2. Click on the three horizontal lines in the top right corner of the screen and select “Settings & Privacy” from the drop-down menu.
  3. Select “Settings” and then click on “Ads” in the left-hand column.
  4. Scroll down to the section labeled “Ad Settings” and click on “Hide Ad Topics.”
  5. From there, you can select which topics you want to hide ads for. You can also choose to turn off ad tracking completely by selecting “Off” under “Ad Tracking.”


Turning off Facebook ad tracking is a simple process that can help protect your privacy and reduce the amount of irrelevant ads you see on your newsfeed. By following these steps, you can take control of your Facebook experience and ensure that your data is being used in a way that you are comfortable with.