If you are an online business owner who accepts payments through PayPal, it is important to track your transactions in order to understand your sales performance and make informed decisions about your marketing strategies. Fortunately, Google Analytics makes it easy to track PayPal transactions by using a simple code snippet.
Step 1: Create a Custom Dimension
The first step in tracking PayPal transactions is to create a custom dimension in Google Analytics. This will allow you to categorize your transactions based on the payment method used, such as PayPal.
- Log in to your Google Analytics account and navigate to the Admin section.
- Click on the property for which you want to create a custom dimension.
- Under the Custom Definitions tab, click on Custom Dimensions.
- Click on the +New Custom Dimension button and enter a name for your new dimension. For example, “Payment Method”.
- Select the Scope as Hit and the Active as Yes.
- Save your changes.
Step 2: Add the Code Snippet to Your PayPal Button
The next step is to add a code snippet to your PayPal button. This will allow Google Analytics to track the transaction and assign it to the custom dimension you created in Step 1.
- Log in to your PayPal account and navigate to the My Selling Tools section.
- Click on the Update link next to Website Payment Preferences.
- Scroll down to the Advanced Settings section and click on the Enable Acceptance of Payments from Mobile Devices option.
- Copy the code snippet provided by Google Analytics and paste it into the text box provided by PayPal. Make sure to replace the “UA-XXXXX-Y” with your own Google Analytics tracking ID.
- Save your changes.
Step 3: Verify Your Tracking
The final step is to verify that your tracking is working correctly. You can do this by making a test transaction using PayPal and checking your Google Analytics data for the custom dimension you created in Step 1.
- Make a test transaction using PayPal and select the payment method as PayPal.
- Log in to your Google Analytics account and navigate to the Real-Time section.
- Click on the Transactions tab and look for the custom dimension you created in Step 1. You should see a value of “PayPal” for this dimension.
By following these simple steps, you can easily track PayPal transactions in Google Analytics and gain valuable insights into your sales performance. This will help you make informed decisions about your marketing strategies and improve your overall business success.