Google Ads serves as an effective platform for marketing your iOS application and boosting installations. That said, monitoring these installations can present challenges if you’re uncertain about the initial steps. This article is designed to guide you through the procedure of configuring Google Ads to monitor installations of your iOS app.
Step 1: Create a Conversion Action
The first step in tracking iOS app installs is to create a conversion action. This will allow you to measure the number of installs that are generated by your Google Ads campaigns. To do this, log in to your Google Ads account and navigate to the “Conversions” tab.
Create a New Conversion Action
Click on the “New conversion action” button and select “App install” from the drop-down menu. You’ll then be prompted to enter some information about your app, such as its name and package name.
Configure Your Conversion Action
Once you’ve entered all of the necessary information, you can configure your conversion action by selecting the “App install” option from the “Conversion type” drop-down menu. You can also choose to track in-app events if you want to measure engagement beyond just installs.
Step 2: Install the Google Analytics SDK
The next step is to install the Google Analytics SDK into your iOS app. This will allow you to track in-app events and conversions, including app installs. To do this, follow the instructions provided by Google for installing the SDK.
Configure Your App with Google Analytics
Once you’ve installed the SDK, you’ll need to configure your app with Google Analytics. This involves adding some code to your app that will allow it to communicate with Google Analytics and track events.
Step 3: Set Up Your Campaign
Now that you have a conversion action set up and the Google Analytics SDK installed in your app, you can start setting up your campaign. To do this, log in to your Google Ads account and navigate to the “Campaigns” tab.
Create a New Campaign
Click on the “New campaign” button and select “App install” from the drop-down menu. You’ll then be prompted to enter some information about your app, such as its name and package name.
Configure Your Campaign
Once you’ve entered all of the necessary information, you can configure your campaign by selecting the “App install” option from the “Conversion type” drop-down menu. You can also choose to track in-app events if you want to measure engagement beyond just installs.
Step 4: Monitor Your Results
Now that your campaign is set up and running, it’s time to start monitoring your results. To do this, log in to your Google Ads account and navigate to the “Conversions” tab.
View Your Conversion Data
Click on the “App install” conversion action that you created earlier and you’ll be able to see how many app installs have been generated by your campaign. You can also view other metrics such as cost per install and conversion rate.
Conclusion
Tracking iOS app installs in Google Ads is a powerful way to measure the effectiveness of your marketing efforts. By following these steps, you’ll be able to set up your campaign and start tracking installs in no time. Remember to monitor your results regularly to optimize your campaign and drive more installs for your app.
