How To Track Ios App Installs In Google Ads

Google Ads is a powerful tool for promoting your iOS app and driving installs. However, tracking those installs can be a bit tricky if you don’t know where to start. In this article, we’ll walk you through the process of setting up Google Ads to track iOS app installs.

Step 1: Create a Conversion Action

The first step in tracking iOS app installs is to create a conversion action. This will allow you to measure the number of installs that are generated by your Google Ads campaigns. To do this, log in to your Google Ads account and navigate to the “Conversions” tab.

Create a New Conversion Action

Click on the “New conversion action” button and select “App install” from the drop-down menu. You’ll then be prompted to enter some information about your app, such as its name and package name.

Configure Your Conversion Action

Once you’ve entered all of the necessary information, you can configure your conversion action by selecting the “App install” option from the “Conversion type” drop-down menu. You can also choose to track in-app events if you want to measure engagement beyond just installs.

Step 2: Install the Google Analytics SDK

The next step is to install the Google Analytics SDK into your iOS app. This will allow you to track in-app events and conversions, including app installs. To do this, follow the instructions provided by Google for installing the SDK.

Configure Your App with Google Analytics

Once you’ve installed the SDK, you’ll need to configure your app with Google Analytics. This involves adding some code to your app that will allow it to communicate with Google Analytics and track events.

Step 3: Set Up Your Campaign

Now that you have a conversion action set up and the Google Analytics SDK installed in your app, you can start setting up your campaign. To do this, log in to your Google Ads account and navigate to the “Campaigns” tab.

Create a New Campaign

Click on the “New campaign” button and select “App install” from the drop-down menu. You’ll then be prompted to enter some information about your app, such as its name and package name.

Configure Your Campaign

Once you’ve entered all of the necessary information, you can configure your campaign by selecting the “App install” option from the “Conversion type” drop-down menu. You can also choose to track in-app events if you want to measure engagement beyond just installs.

Step 4: Monitor Your Results

Now that your campaign is set up and running, it’s time to start monitoring your results. To do this, log in to your Google Ads account and navigate to the “Conversions” tab.

View Your Conversion Data

Click on the “App install” conversion action that you created earlier and you’ll be able to see how many app installs have been generated by your campaign. You can also view other metrics such as cost per install and conversion rate.

Conclusion

Tracking iOS app installs in Google Ads is a powerful way to measure the effectiveness of your marketing efforts. By following these steps, you’ll be able to set up your campaign and start tracking installs in no time. Remember to monitor your results regularly to optimize your campaign and drive more installs for your app.