If you work in marketing or sales, it’s important to have a clear understanding of the success of your email communications. Are your emails being opened by recipients? Are they clicking on the links you provide? One effective method for gaining insight into these inquiries is through the use of Hubspot’s email tracking feature. This post will provide step-by-step instructions on how to track email opens in Hubspot.
What is Email Tracking?
Email tracking allows you to know when someone opens an email, clicks a link, or performs any other action in an email sent through Hubspot. This is a powerful tool that can improve your marketing and sales efforts by helping you understand your audience better and personalize your communications.
How to Enable Email Tracking in Hubspot
Before you can start tracking email opens, you need to enable this feature in your Hubspot settings. Here’s how:
- Log into your Hubspot account.
- Click on the Settings icon in the top right corner of your dashboard.
- In the left sidebar menu, navigate to Marketing > Email.
- Click on the Email Tracking tab.
- Toggle on the Track email opens option.
Now, you’re set to track the opens of your emails sent through Hubspot.
How to View Email Open Tracking in Hubspot
Once you’ve sent out your emails, you can view the tracking information in a couple of ways:
- Within the email report: Go to Marketing > Email and click on the name of the email. This will bring you to the email’s details page where you can see the open rate under the Performance tab.
- Within the individual contact record: Navigate to Contacts > All Contacts and click on a contact’s name. In the contact’s activity feed, you can see the email opens under the Email tab.
Conclusion
By enabling and using the email open tracking feature in Hubspot, you can gain valuable insights into your email marketing performance. This data can help you to refine your strategy, personalize your communication, and ultimately, drive better results. Happy tracking!
