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When developing a dynamic web application, there might be times when you need to redirect a user to a different page after they perform a specific action. In this blog post, we will learn how to perform redirects using jQuery, a popular and powerful JavaScript library.

Using the window.location Object

Although not a jQuery method, using the JavaScript window.location object is the simplest way to redirect a user to a different page. The window.location object represents the current URL, and you can change it to navigate to a new page.

To redirect a user to another page, you can set the window.location.href property to the target URL like this:

window.location.href = '';

Using jQuery to Redirect

While the above method works perfectly fine, you might still want to use jQuery to perform the redirect for the sake of consistency in your codebase. To do this, you can use the jQuery $(location).attr() method, which sets the value of the specified attribute for the matched elements.

In this case, we can set the href attribute of the location object to the target URL like this:

$(location).attr('href', '');

Using jQuery with a Button Click Event

Let’s say you want to redirect the user when they click a button. You can use jQuery’s click() event to achieve this. Here’s an example:

<button id="redirect-button">Click to Redirect</button>

    // Include jQuery library here

    $(document).ready(function () {
        $('#redirect-button').click(function () {
            $(location).attr('href', '');

In this example, when the button with the ID redirect-button is clicked, the user will be redirected to the URL.


Redirecting users in jQuery is quite simple, and can be achieved using either the native JavaScript window.location object, or jQuery’s $(location).attr() method. Remember to use event listeners, such as the click() event, to trigger the redirect based on user interactions.

We hope this tutorial has been helpful in understanding how to perform redirects using jQuery. Happy coding!