Facebook advertisements offer a potent method for companies to connect with their desired demographic. At times, though, there may be a preference to focus solely on desktop users. This article will guide you through the process of achieving precisely this.
Step 1: Log in to Facebook Ads Manager
The first step is to log in to your Facebook Ads Manager account. Once you are logged in, click on the “Create” button to start creating a new ad campaign.
Step 2: Choose Your Objective
Next, choose your objective for the ad campaign. This will determine what type of ad you can create and who you can target. For this example, we will choose “Traffic” as our objective.
Step 3: Select Your Audience
After selecting your objective, you will be prompted to select your audience. Here, you can choose the demographics and interests of the people you want to target. To target desktop users only, click on “Detailed Targeting” and then select “Device Type” from the drop-down menu.
Step 4: Select Desktop Devices
Once you have selected “Device Type,” you will see a list of device types. Click on “Desktop Computers” to target desktop users only. You can also exclude other device types if you want to further narrow down your audience.
Step 5: Create Your Ad
After selecting your audience, you will be prompted to create your ad. Choose the type of ad you want to create and enter your ad copy and image or video. Make sure to review your ad before submitting it for approval.
Step 6: Review Your Ad
Once your ad is created, review it carefully to ensure that it meets Facebook’s advertising guidelines. If everything looks good, submit your ad for approval and wait for it to be reviewed by Facebook.
Conclusion
Targeting desktop users only on Facebook ads can be a powerful way to reach your target audience. By following these steps, you can create an ad campaign that specifically targets desktop users and increases the effectiveness of your advertising efforts.
