If you’re a small business owner or a marketing manager, there’s a good chance you’ve tried out Google AdWords at some stage. Google AdWords is an effective instrument that can assist you in connecting with your desired audience and achieving conversions. Nevertheless, there may be instances where you need to halt your campaigns due to reasons such as financial limitations or a shift in business tactics.
In this blog post, we will guide you through the steps to stop your Google AdWords campaigns.
Sign into your Google AdWords account
The first step is to log into your Google AdWords account. Navigate to https://ads.google.com and sign in with your Google account.
Select the Campaign You Want to Stop
Once you’re inside your Google AdWords account, navigate to the ‘Campaigns’ tab on the left side of the interface.
Here, you’ll see a list of all your campaigns. Hover over the campaign you want to stop, and click on it.
Pause Your Campaign
After selecting a campaign, you’ll be directed to the overview page of that campaign. Look for the blue ‘Enable’ button in the center of the page, right next to the campaign name. Click on this button and select ‘Pause’ from the dropdown menu. Your campaign is now paused.
Please note that pausing a campaign doesn’t mean you’re stopping it permanently. You can resume your campaign anytime by clicking on the ‘Paused’ button and selecting ‘Enable’ from the dropdown menu.
Delete Your Campaign
If you want to stop your Google AdWords campaign permanently, you can choose to delete it. Here’s how:
Follow the same steps mentioned above to get to the overview page of your campaign. Then, click on the ‘More’ button, which is represented by three vertical dots. From the dropdown menu, select ‘Remove’.
Please be aware that once you delete a campaign, you cannot undo this action. All data associated with the deleted campaign will be lost permanently.
Conclusion
Google AdWords is a vital tool for online marketing. However, sometimes it’s necessary to pause or stop a campaign. By following the steps above, you can easily manage your AdWords campaigns according to your needs.
