Google Ads serves as an effective platform for companies to promote their goods and services on the internet. Nevertheless, if not handled correctly, it can turn into an expensive venture. A frequent error made by businesses while utilizing Google Ads is initiating automated payments without understanding the possible repercussions.
Why You Should Stop Automatic Payments on Google Ads
Automatic payments on Google Ads can quickly spiral out of control if not monitored closely. This is because Google will continue to charge your account until you reach the daily budget that you have set. If you are not keeping track of your spending, it is easy to exceed this budget and end up with a hefty bill at the end of the month.
How to Stop Automatic Payments on Google Ads
- Log in to your Google Ads account
- Click on the gear icon in the top right corner and select “Settings”
- Select “Billing & Payments” from the left-hand menu
- Click on “Payment Settings” and then “Edit”
- Uncheck the box next to “Automatic payments” and select “Save changes”
Conclusion
Stopping automatic payments on Google Ads is a simple process that can save you money in the long run. By taking control of your spending, you can ensure that your advertising budget is being used effectively and efficiently. Remember to monitor your account regularly and make adjustments as needed to maximize your return on investment.
