Advertising on Facebook offers a robust method for companies to connect with their desired audience and increase conversions. Nonetheless, handling several advertising accounts can be a demanding and ineffective task. Luckily, Facebook provides the capability to share audiences across ad accounts, simplifying the process of creating and administering campaigns through various accounts.
Step 1: Create a Custom Audience
The first step in sharing audiences between Facebook ad accounts is to create a custom audience. This can be done by going to the Audiences section of your Facebook Ads Manager and selecting “Create Audience” from the drop-down menu.
Option 1: Create a Custom Audience from Your Website
If you have a website, you can create a custom audience by installing the Facebook pixel on your site. This will allow you to track user behavior and create audiences based on their actions.
Option 2: Create a Custom Audience from Your Email List
If you have an email list, you can upload it to Facebook and create a custom audience of people who are already familiar with your brand. This is a great way to retarget existing customers or prospects who have shown interest in your products or services.
Step 2: Share the Custom Audience
Once you have created a custom audience, you can share it with other Facebook ad accounts. To do this, go to the Audiences section of your Facebook Ads Manager and select the custom audience you want to share. From there, click on the “Share” button and enter the name or ID of the Facebook ad account you want to share the audience with.
Step 3: Use the Shared Audience in Your Campaign
Now that you have shared your custom audience with another Facebook ad account, you can use it in your campaign. When creating a new ad set, select “Audiences” from the drop-down menu and choose the shared audience from the list of available audiences.
Conclusion
Sharing audiences between Facebook ad accounts is a simple yet powerful way to streamline your advertising efforts. By creating custom audiences and sharing them with other accounts, you can target the same audience across multiple campaigns and ad sets, saving time and resources in the process.
