How To Set Up Ecommerce Google Analytics

Google Analytics is a powerful tool that can help you track and analyze your ecommerce data. In this article, we will guide you through the process of setting up Google Analytics for your ecommerce website.

Step 1: Create a Google Analytics Account

The first step in setting up Google Analytics is to create an account. To do this, go to Google Analytics and click on “Sign Up” button.

Step 2: Install the Google Analytics Tracking Code

Once you have created your account, you will need to install the Google Analytics tracking code on your website. This code will allow Google Analytics to track and collect data about your website visitors.

Step 3: Set Up Ecommerce Tracking

To set up ecommerce tracking, you will need to enable the “Enhanced Ecommerce” feature in your Google Analytics account. This feature allows you to track and analyze your ecommerce data more effectively.

Step 4: Configure Your Ecommerce Tracking Settings

After enabling Enhanced Ecommerce, you will need to configure your ecommerce tracking settings. This includes setting up your product categories, attributes, and other relevant information.

Step 5: Test Your Ecommerce Tracking

Once you have configured your ecommerce tracking settings, it’s important to test your setup to ensure that everything is working correctly. You can do this by making a test purchase on your website and checking your Google Analytics data to see if the transaction is being tracked properly.


Setting up ecommerce tracking in Google Analytics can be a powerful tool for analyzing your ecommerce data. By following these steps, you can ensure that your ecommerce tracking is set up correctly and that you are able to track and analyze your data effectively.