How To Set An Automated Welcome Email On Mailerlite

Setting up an automated welcome email on MailerLite is a great way to engage with your subscribers and make them feel valued. In this article, we will guide you through the process of creating an automated welcome email on MailerLite.

Step 1: Log in to Your MailerLite Account

To begin setting up your automated welcome email, log in to your MailerLite account. Once you are logged in, navigate to the “Automation” tab on the left-hand side of the screen.

Step 2: Create a New Automation

Click on the “Create Automation” button and select “Welcome Email” as the type of automation you want to create. This will take you to the next step where you can customize your welcome email.

Step 3: Customize Your Welcome Email

In this step, you can customize various aspects of your welcome email such as the subject line, sender name, and content. You can also choose to send a plain text or HTML version of the email. Make sure to include a warm greeting and introduce yourself or your business to your subscribers.

Step 4: Set Up Triggers

Triggers are events that initiate the sending of your welcome email. In MailerLite, you can set up triggers based on various actions such as subscribing to a list or filling out a form. Choose the trigger that best suits your needs and customize it accordingly.

Step 5: Review and Save Your Automation

Once you have set up all the necessary details, review your automation to ensure everything is correct. If everything looks good, click on the “Save” button to save your automation. Your welcome email will now be sent automatically to new subscribers based on the trigger you have set up.


Setting up an automated welcome email on MailerLite is a simple and effective way to engage with your subscribers. By following these steps, you can create a personalized welcome email that will make your new subscribers feel valued and appreciated.