How To Set A Custom Frequency Cap On Facebook Ads

Facebook ads are an effective way to reach your target audience and promote your business. However, if you want to ensure that your ads are not being shown too frequently to the same people, you can set a custom frequency cap. This will help prevent ad fatigue and keep your ads fresh for your audience.

Step 1: Log in to Facebook Ads Manager

To set a custom frequency cap on Facebook ads, you need to log in to Facebook Ads Manager. Once you are logged in, click on the “Campaigns” tab and select the campaign that you want to edit.

Step 2: Edit Campaign Settings

In the campaign settings, scroll down to the “Ad Set” section. Click on the ad set that you want to edit and then click on the “Edit” button. In the “Delivery Optimization” section, you will see an option for “Frequency Cap.” Click on the drop-down menu and select “Custom.”

Step 3: Set Custom Frequency Cap

In the “Custom Frequency Cap” field, enter the number of times you want your ad to be shown to a user in a given time period. You can choose from daily, weekly, or monthly frequency caps. Once you have entered the desired frequency cap, click on the “Save Changes” button.

Step 4: Monitor Ad Performance

After setting a custom frequency cap on your Facebook ads, it’s important to monitor their performance. You can do this by checking the “Frequency” metric in the Facebook Ads Manager dashboard. This will show you how many times your ad has been shown to each user and whether or not you are meeting your desired frequency cap.


Setting a custom frequency cap on Facebook ads is an important step in ensuring that your ads are being shown to the right people at the right time. By following these simple steps, you can easily set a custom frequency cap and monitor your ad performance to ensure that your campaigns are successful.