MailChimp stands out as a widely favored platform for email marketing, offering the capability to dispatch emails aimed at specific subscriber groups. A key functionality of MailChimp is its capacity for generating and applying various tags for audience segmentation. In the following article, we’re going to explore the process of sending MailChimp emails to numerous tags.
Step 1: Create Tags
The first step in sending MailChimp to multiple tags is to create the tags themselves. To do this, log in to your MailChimp account and navigate to the “Lists” section. From there, click on the list you want to work with and select “Tags” from the drop-down menu.
Create a New Tag
Once you are in the Tags section, click on the “Create Tag” button to create a new tag. Enter a name for your tag and any additional information you want to include. You can also choose whether or not to make this tag visible to subscribers.
Edit Existing Tags
If you already have tags created, you can edit them by clicking on the pencil icon next to each tag. From there, you can change the name of the tag or any additional information associated with it.
Step 2: Assign Subscribers to Tags
Once you have created your tags, the next step is to assign subscribers to those tags. To do this, navigate to the “Subscribers” section of your MailChimp account and click on the list you want to work with.
Assign Subscribers Manually
To assign subscribers manually, click on the “Tags” tab and select the tag you want to assign. From there, you can search for specific subscribers or use the filters to narrow down your list. Once you have selected the subscribers you want to assign to a tag, click on the “Assign Tag” button.
Automatically Assign Subscribers
If you want to automatically assign subscribers to tags based on certain criteria, you can use MailChimp’s segmentation feature. To do this, navigate to the “Segments” section of your account and click on the “Create Segment” button. From there, you can create a new segment based on any number of criteria, including tags.
Step 3: Create a Campaign
Once you have assigned subscribers to tags, the next step is to create a campaign that will be sent to those tags. To do this, navigate to the “Campaigns” section of your MailChimp account and click on the “Create Campaign” button.
Select Your Audience
When creating a new campaign, you will be prompted to select your audience. From there, you can choose to send your campaign to specific tags or segments of your list. You can also choose to exclude certain tags or segments from receiving the campaign.
Create Your Campaign
Once you have selected your audience, you can create your campaign as usual. This includes creating a subject line, writing your email content, and adding any images or attachments you want to include. You can also choose to send your campaign immediately or schedule it for a later date.
Conclusion
Sending MailChimp to multiple tags is a powerful way to segment your audience and deliver targeted messages to specific groups of subscribers. By following the steps outlined in this article, you can easily create and assign tags, segment your list, and send campaigns that are tailored to the needs and interests of your subscribers.
