Google Ads serves as a potent platform for companies looking to promote their goods and services on the internet. A crucial metric utilized by marketers to assess the effectiveness of their advertising campaigns is the average position. This article aims to demystify what average position signifies and guide you on how to view it within your Google Ads account.
What is Average Position?
Average position refers to the average position that your ad appears on a search engine results page (SERP) or a website. It is calculated by dividing the total number of impressions by the total number of times your ad was eligible to appear. The higher your average position, the more likely it is that your ad will be seen and clicked on by potential customers.
How to See Average Position in Google Ads
To see your average position in Google Ads, follow these steps:
- Log in to your Google Ads account and navigate to the campaign or ad group that you want to view.
- Click on the “Columns” button in the top right corner of the page.
- In the “Customize columns” window, select “Average position” from the list of available metrics and click “Apply.”
- The average position column will now appear in your campaign or ad group table. You can sort by this column to see which ads are appearing higher up on the SERP.
Conclusion
Understanding your average position in Google Ads is crucial for optimizing your ad campaigns and maximizing your return on investment. By following the steps outlined above, you can easily see your average position and make informed decisions about how to improve your ad performance.
