How To Run Google Ads For Clients

Google Ads is an effective resource that can assist companies in reaching their desired audience and generating conversions. Nonetheless, managing Google Ads campaigns can be intricate and necessitate extensive expertise. In this article, we will outline the necessary steps for executing successful Google Ads campaigns for your clients.

Step 1: Research Your Client’s Business

Before you can create an effective Google Ads campaign, you need to understand your client’s business. This includes their target audience, products or services, and unique selling proposition. By researching your client’s business, you can create ads that are relevant and compelling to their target audience.

Step 2: Set Goals and Objectives

Before you start creating ads, it’s important to set clear goals and objectives for your campaign. This will help you measure the success of your campaign and make adjustments as needed. Your goals should be specific, measurable, achievable, relevant, and time-bound.

Step 3: Create a Keyword List

Keywords are the foundation of any Google Ads campaign. By creating a comprehensive keyword list, you can ensure that your ads are shown to the right audience at the right time. Start by brainstorming keywords related to your client’s business and products or services. Then, use keyword research tools like Google Keyword Planner to find additional keywords and determine their search volume and competition level.

Step 4: Create Ad Groups

Once you have a comprehensive keyword list, it’s time to create ad groups. Ad groups are groups of related keywords that share the same ad copy and landing page. By creating ad groups, you can ensure that your ads are relevant to the search query and increase your chances of getting clicks.

Step 5: Create Compelling Ad Copy

Your ad copy is what will convince users to click on your ad. It’s important to create compelling ad copy that highlights the benefits of your client’s products or services and encourages users to take action. Use persuasive language, include a call-to-action, and make sure your ad copy is relevant to the search query.

Step 6: Create Landing Pages

Your landing pages are where users will go after clicking on your ad. It’s important to create landing pages that are relevant to the search query and provide a seamless user experience. Make sure your landing pages are optimized for mobile devices, load quickly, and include clear calls-to-action.

Step 7: Set Your Budget

Before you launch your campaign, it’s important to set a budget that is appropriate for your client’s business. This will help you manage your costs and ensure that you are getting the most out of your advertising dollars.

Step 8: Launch Your Campaign

Once you have created your ad groups, ad copy, landing pages, and set your budget, it’s time to launch your campaign. Make sure to monitor your campaign regularly and make adjustments as needed to optimize your results.


Running Google Ads campaigns for clients can be a challenging but rewarding experience. By following these steps, you can create effective campaigns that drive conversions and help your clients achieve their business goals. Remember to always stay up-to-date with the latest trends and best practices in digital advertising to ensure that your campaigns are successful.