As a marketer or advertiser, you may often create experimental campaigns on Google AdWords to evaluate different metrics and enhance your overall tactics. Although these experiments can be highly beneficial, there might be instances where you need to delete them. This guide will explain the steps to take in order to accomplish this task.
Step 1: Navigate to Your AdWords Experiments
Firstly, sign in to your Google AdWords account. On the left side of the page,
click on the All campaigns button, then click Drafts & experiments.
Step: 2 Locating Your Experiment
Under the ‘Experiments’ tab, you’ll see a list of all your current and past experiments.
Find the experiment you wish to remove.
Step 3: Removing the Experiment
Click on the experiment that you want to remove. This will open the experiment’s settings page.
At the bottom of this page, you’ll find a Remove option.
Clicking on this option will effectively remove your Google AdWords experiment.
Note:
Removing an experiment is a permanent action that cannot be undone.
Make sure you’ve gathered all the data you need from the experiment before you delete it.
Conclusion
Google AdWords experiments are a great way to test various advertising strategies and improve your
overall performance. But, when it’s time to remove an experiment, the process is straightforward
and easy to follow. Just remember to collect all the data you need before making the final decision
to delete an experiment, as this action is irreversible.
