How To Promote Instagram Post From Facebook Ads Manager

As a keen Instagram enthusiast, I’m constantly searching for innovative strategies to boost my posts and engage a broader audience. I’ve discovered that utilizing Facebook Ads Manager to promote my Instagram content is an exceptionally efficient tactic. This article will thoroughly explore how to use Facebook Ads Manager for enhancing visibility of an Instagram post, offering my own experiences and advice throughout.

Introduction to Facebook Ads Manager

Facebook Ads Manager is a powerful tool that allows you to create and manage ad campaigns on both Facebook and Instagram. It provides a range of targeting options, ad formats, and optimization features to help you maximize the impact of your advertisements.

Connecting Instagram Account to Facebook Ads Manager

The first step in promoting an Instagram post from Facebook Ads Manager is to connect your Instagram account to the Ads Manager. To do this, go to the Business Settings section of your Facebook Ads Manager and click on the Instagram Accounts tab. From there, you can add your Instagram account by linking it to your Facebook Page.

To ensure a smooth connection, make sure that you are an admin of the Facebook Page and the Instagram account you want to promote the post from.

Creating a Campaign

Once your Instagram account is connected to Facebook Ads Manager, you can start creating a campaign. Click on the Create button in the Ads Manager and select the Reach or Engagement objective, depending on your goals for the post promotion.

Give your campaign a name and click Continue. Next, you will need to set your targeting options, such as location, age, gender, interests, and more. This will help you reach the right audience for your Instagram post.

Creating an Ad Set

After setting up your campaign, you will need to create an ad set. The ad set is where you define the budget, schedule, and audience for your Instagram post promotion.

Choose your target audience, budget, and schedule for the ad set. It is important to allocate a budget that aligns with your marketing goals and consider the duration you want your Instagram post to be promoted.

Creating an Ad

Now comes the exciting part – creating the ad for your Instagram post promotion. You can choose from various ad formats, including single image, video, carousel, or collection, depending on the type of content you want to promote.

Upload your creative assets, such as images or videos, and craft a compelling ad copy that entices users to engage with your Instagram post. Keep in mind that Instagram has a visually-driven audience, so choose visuals that are eye-catching and aligned with your post.

Tracking and Optimization

Once your ad is live, it’s important to track its performance and make any necessary optimizations. Facebook Ads Manager provides detailed insights and analytics, allowing you to monitor metrics such as reach, engagement, and conversion.

Based on the performance data, you can adjust your targeting, budget, ad creative, or schedule to maximize the impact of your Instagram post promotion. Continuously monitoring and optimizing your campaigns will help you achieve better results and a higher return on investment.


Promoting an Instagram post through Facebook Ads Manager is a powerful way to expand your reach and engage with a larger audience. By connecting your Instagram account, creating a targeted campaign, and optimizing your ads, you can effectively promote your posts and achieve your marketing goals.

Remember to constantly monitor and optimize your campaigns to ensure the best possible results. With Facebook Ads Manager, you have a comprehensive toolkit at your disposal to take your Instagram post promotions to the next level.