How To Personalize The To Field In Mailchimp

MailChimp is a widely-used platform for email marketing that enables the customization of emails sent to your subscribers. A key element of customizing these emails is to insert the recipient’s name in the email’s “To” field. This article is dedicated to guiding you on how to customize the “To” field in MailChimp.

Step 1: Create a New Campaign

The first step is to create a new campaign in MailChimp. To do this, log in to your MailChimp account and click on the “Create Campaign” button. Select the type of campaign you want to create, such as a regular email or an automated email.

Step 2: Add Recipients

Once you have created your campaign, you will need to add recipients to it. Click on the “To” field and select the list of subscribers you want to send the email to. You can also create a new segment or group if you want to target specific subscribers.

Step 3: Personalize the To Field

Now that you have added your recipients, it’s time to personalize the “To” field. In MailChimp, you can use merge tags to insert personalized information into your emails. To personalize the “To” field, click on the “Merge Tags” button and select “First Name” from the drop-down menu.

Step 4: Preview Your Email

Before sending your email, it’s important to preview it to ensure that everything looks correct. Click on the “Preview” button to see how your email will look in different email clients and devices.

Step 5: Send Your Email

Once you are satisfied with your email, click on the “Send” button to send it to your subscribers. You can also schedule your email to be sent at a specific time in the future.


Personalizing the “To” field in MailChimp is an important step in creating effective email marketing campaigns. By including the recipient’s name, you can increase engagement and build a stronger relationship with your subscribers. Follow these steps to personalize the “To” field in MailChimp and create more successful email campaigns.