Google Adwords, currently referred to as Google Ads, is a powerful resource for digital marketing. In order to fully utilize the advantages of this platform, it is necessary to link your Google Ads account to your other online business profiles. For those who are unfamiliar with the process, it may seem overwhelming. But fear not! This blog post will guide you through the steps in a clear and concise manner.
Why link your accounts?
Linking your accounts allows Google Ads to share data between your Google Ads account and other online accounts, such as Google Analytics and YouTube. This data sharing results in useful insights that can guide your marketing strategies, improve your ad performance, and boost your ROI.
Step-by-step guide to link your Account in Google Adwords
Step 1: Sign in to Google Ads
The first step is to sign in to your Google Ads account.
Step 2: Navigate to Linked accounts
Click on the tools icon in the top right corner of the page, then select ‘Linked accounts’ from the drop-down menu.
Step 3: Choose the type of account to link
You will see a variety of account types that you can link with Google Ads. These include Google Analytics, YouTube, Google Play, Firebase, and more. Click on the ‘Details’ button next to the type of account you want to link.
Step 4: Add the account
Click on the ‘+ Link’ button, then enter the required details to add the account.
Step 5: Confirm the link
Finally, confirm the link by clicking on the ‘Confirm’ button.
Linking Your Account – In Code
If you are handling multiple Google Ads accounts or want to automate the process, you may prefer to link your accounts using the Google Ads API. Here is an example of how you might do that:
# Import the necessary libraries
from google.ads.google_ads.client import GoogleAdsClient
from google.ads.google_ads.errors import GoogleAdsException
# Initialize the Google Ads client
client = GoogleAdsClient.load_from_storage()
# Link the accounts
try:
response = client.service.GoogleAdsLinkService.link_accounts()
print('Accounts were linked successfully.')
except GoogleAdsException as ex:
print('An error occurred:', ex)
Remember to replace GoogleAdsLinkService.link_accounts() with the actual function you would use to link your accounts.
Final Thoughts
Linking your Google Ads account with your other online business accounts can provide valuable insights that boost your marketing ROI. While the process can seem daunting at first, it’s relatively straightforward once you get the hang of it. Whether you prefer to do it manually or through the API, following the steps laid out in this blog post will help you get the job done.
