How To Install Optimizely

If you are looking for a powerful platform to conduct A/B testing on your website, Optimizely is a great choice. This comprehensive guide will offer a precise and thorough explanation of how to install Optimizely on your website.

Step 1: Sign Up

The first step to installing Optimizely is to create an account. You’ll need to visit the Optimizely website and click on Start for Free button. Input your email address and set your password, and your account will be ready to go.

Step 2: Create a Project

Once you have your account set up, you’ll need to create a new project. From the dashboard, click on the New Project button. You’ll have to give your project a name and select the language your website is in.

Step 3: Install Optimizely’s JavaScript Snippet

After creating a project, you will receive a unique JavaScript snippet. This code needs to be added to your website to start using Optimizely. You should paste this code into the <head> section of your website’s HTML.

The JavaScript snippet provided by Optimizely should look something like this:

<script src=""></script>

Remember to replace “1000000” with your unique project ID.

Step 4: Verify Installation

After adding the snippet, you can verify the installation by visiting a webpage where the snippet was added. If the “Active Events” section under “Implementation” in the Optimizely dashboard shows a “pageview” event, the installation has been successful.

Step 5: Start Experimenting

Now you’re ready to start using Optimizely! You can create experiments, track visitor behavior, and get insights on how to improve your website.

Remember, Optimizely is a powerful tool that can help you make data-driven decisions about what works best on your website. So take some time to explore all its features, and happy experimenting!