How To Instagram Collab Post

Instagram collaborations, popularly known as Instagram collab posts, can significantly help your brand to reach a larger audience, drive more engagement, and create fresh content for your account. If you’ve ever wondered how to create an Instagram collab post, then you’re in the right place!

What is an Instagram Collab Post?

An Instagram collab post is a post created in partnership with another user, brand, or influencer. Such collaborations involve both parties creating content together and sharing it on their respective Instagram accounts, thereby benefiting from each other’s audience.

How to Create an Instagram Collab Post?

Step 1: Find the Right Collaboration Partner

The first step in creating an Instagram collaboration post is finding the right partner. Ideally, you want to collaborate with someone whose audience aligns with your brand.

Step 2: Plan the Post Together

Once you’ve found a collaborator, the next step is to plan the post together. Discuss the type of content, the posting schedule, and how you’ll promote each other’s accounts.

Step 3: Create and Share the Post

The final step is to create the content and share it on your Instagram account. Make sure to tag your collaborator in the post and encourage your followers to check out their account.

How to Tag a Collaborator in an Instagram Post?

Tagging a collaborator in an Instagram post is simple. While creating the post, tap on Tag People and then type in your collaborator’s Instagram handle. Once their profile pops up, tap on it to tag them.


Instagram collab posts can drastically increase your brand’s reach and engagement. Hopefully, this guide has given you a clear idea of how to go about creating an Instagram collab post. So, go ahead and find a collaborator that aligns with your brand, plan your post, create the content, and share it with the world!